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European football big-wigs have decided it’s time to sex-up the Champions League’s little brother, so to speak.
A leaked UEFA document has outlined plans to improve the image of the Europa League by introducing a series of ‘dramatic new storylines’ and ‘mental stunts.’
The Europa League has struggled with its image since being re-branded in 2009, as clubs have often attached more importance to their domestic campaigns than the coveted title of ’17th best team in Europe’ famously inscribed on the oversized trophy.
In recent years various managers have rested key players, fairly important players and utility players for Europa League ties, instead opting to field an assortment of youth players, forgotten men and dangerous loners.
As a result, major TV channels have been less interested in acquiring rights often opting to protect their image by broadcasting Champions League previews or hardcore pornography instead.
Last season’s competition was overshadowed when winners Atletico Madrid forgot to stay for the trophy presentation after their 3-0 win over Athletic Bilbao and had to have the Coupe UEFA posted to the Estadio Vicente Calderon, where a surly caretaker refused to sign for it.
Continue reading Four Four Two’s amusing take on what UEFA should do to make the Europa League more interesting.
Meanwhile, Dirty Tackle reveals the details behind UEFA’s real plan which is meant to drum up interest in Europe’s second most popular club competition.
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