Bend it like… Babar?

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“Football has really picked up among youngsters in recent years because people have had more exposure to the sport on television than ever before,” says Khan.

Before 1999, Pakistan Television was the only source for Pakistanis to watch international football competitions. Then the satellite dish service arrived and became the avenue for local audiences to watch foreign television channels. But foreign channels truly became ubiquitous when cable was introduced in Pakistan. Television cable would show specialised sports channels that broadcast European domestic leagues, especially the English Premier League on weekends and the Spanish La Liga late at night.

But where talent and interest in football are surging, there are not enough opportunities to match up with them.

Read the rest of the article at The Express Tribune.

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